DA 101 – Introduction to Digital Media will introduce students to the technical and creative principles of the Digital Arts. Through lecture and in-class projects, students will work towards a strong understanding of the fundamental technical terms and concepts of digital art, image production and optimization. Students will be introduced to the technical and creative principles of digital images, file formats and colour information. A term project will be assigned and students will be guided through the processes and workflow of designing and managing a small Digital Arts project.