Study key aspects that contribute to effective visual communication and graphic design. Identify the anatomy and mechanics of letterforms and text. Explore typography’s historical, cultural and social use as a communication tool. Build on this foundational understanding of typography through visual identity design. Develop your approach to visual identity design process  through practice based research—from initial concepts through to refinement, application across various media, synthesis in the form of a style guide and client presentation. Adobe Indesign will be introduced as a typesetting and layout tool to support production.